Higher LTV
Journeys that turn one-off buyers into repeat customers.
Lifecycle that lifts LTV
Email Marketing
Klaviyo-led lifecycle programmes with segmentation, creative systems and experimentation that protect deliverability while growing revenue.
The problem
Most email programmes send noise. Few build journeys that match buyer behaviour.
Our approach
We design lifecycle architecture, creative frameworks and weekly campaign engines that increase repeat purchase rate.
What you get
- Flow architecture (welcome, abandon, winback)
- Segmentation & predictive audiences
- Campaign calendars
- Creative & offer testing
- Deliverability monitoring
Why this service
Key benefits
Practical outcomes designed for commercial teams — not vanity metrics.
Inbox health
Deliverability practices that protect your sender reputation.
Creative systems
Reusable templates and offers that ship without chaos.
Clear attribution
Revenue reporting tied to flows, campaigns and segments.
How we deliver
A clear process
Audit
Review list health, flows and revenue attribution.
Rebuild
Install core flows and creative systems.
Optimise
Test offers, timing and creative continuously.
In action
Relevant visuals
Related work
Results from this capability
FAQ
Questions about Email Marketing
Which ESP do you prefer?
Klaviyo for most eCommerce brands; we also work within HubSpot and others when required.
Do you write email copy?
Yes — strategy, copy, design and QA are included in our lifecycle retainers.