2022
UK eCommerce Awards
Best eCommerce Agency
Recognised for outstanding commercial work across retail growth programmes.
Award-winning · Google & Meta Partner agency
Google & Meta Ads that drive real client revenue
BFG Digital is a Belfast-based performance marketing and eCommerce agency. We run Google Ads, Meta Ads, SEO, storefront builds and conversion programmes for brands that want sales and leads — not vanity metrics. Campaigns engineered to pay for themselves.
- Best eCommerce AgencyUK eCommerce Awards 2022
- Google PartnerCertified ads specialists
- Meta PartnerPerformance & creative
- 20+ yearsCommerce & growth
- 150+ brandsUK & Ireland
- Month-to-monthNo forced lock-in
Brands we've worked with
About BFG Digital
We don't sell marketing. We sell results you can measure.
For 20+ years we've helped retailers, manufacturers and distributors turn ad spend into revenue. Every recommendation maps to sales, leads or contribution margin. If a channel isn't performing, we say so and fix it — we don't hide behind impressions and likes.
- Performance campaigns tied to sales, ROAS and contribution — not vanity metrics
- eCommerce builds and CRO that turn traffic into revenue
- SEO systems that compound organic demand month after month
- Proven experience across retail, beauty, home services and B2B
Recognition
Awards, partners & certifications
Credentials that matter to commercial teams — not vanity plaques.
Certified
Google Ads
Google Partner
Search, Shopping, Performance Max and YouTube managed to conversion goals.
Certified
Meta
Meta Business Partner
Full-funnel Meta campaigns — prospecting through retention — built for ROAS.
Ongoing
Commerce builds
Shopify specialists
Conversion-led storefronts, migrations and CRO systems for scaling catalogues.
Core services
Full-funnel digital marketing services
From paid acquisition to organic demand and conversion-led storefronts — one integrated team, one commercial plan.
Paid media that compounds
Performance Marketing
Meta, Google and retail media engineered for profitable growth — not vanity metrics.
Explore service →
Stores built to convert
eCommerce Site Builds
Shopify and custom commerce experiences designed for speed, clarity and revenue.
Explore service →
Organic demand engines
SEO
Technical, content and commercial SEO that captures high-intent demand across the UK & Ireland.
Explore service →
Lifecycle that lifts LTV
Email Marketing
Flows and campaigns that turn first orders into loyal customers.
Explore service →
Design that sells
Conversion-Led Design
Interfaces and brand systems engineered around clarity, trust and action.
Explore service →
Strategy with teeth
Growth Consultancy
Senior counsel for brands that need a clear growth operating model.
Explore service →Platforms we run
The stack behind measurable growth
We specialise in the channels and tools that move revenue — certified where it counts.
Google Ads
Search · Shopping · PMax · YouTube
Meta Ads
Facebook · Instagram · Advantage+
Google Analytics
GA4 · attribution · dashboards
Search Console
Index health · query insights
Semrush
SEO research · competitors
WordPress / Shopify
Commerce & content platforms
By the numbers
Growth outcomes our clients measure
150+Clients partnered with
300%Avg. ROAS growth
20+Years industry experience
14Specialists in-house
Why brands choose BFG
Agency standards you can hold us to
Built like a proper growth partner — clear ownership, commercial honesty and reporting your board will understand.
Transparent reporting
Live dashboards plus monthly reads covering spend, leads, sales and contribution.
Senior ownership
Experienced specialists stay on your account — not a revolving junior bench.
Honest budgets
We’ll tell you what spend makes sense before you commit a pound of media.
Flexible retainers
Month-to-month after onboarding — we earn the relationship every period.
Retainers
Advertising packages
Media budget not included — we manage, optimise and report. Pick a starting tier; we scale with your growth.
Starter Growth
£1,500/month
Focused paid-channel management for brands ready to turn spend into pipeline.
- Campaign setup & tracking
- Weekly optimisation
- Monthly performance report
- Single-channel focus (Meta or Google)
- Slack / email support
Growth Advertising
£3,500/month
Multi-channel management with creative testing and deeper commercial reporting.
- Meta + Google always-on
- Creative testing sprints
- Landing page recommendations
- Live dashboard access
- Bi-weekly strategy calls
- MER / ROAS guardrails
Premium Scale
£6,000/month
Full-funnel growth system for brands scaling spend with margin discipline.
- Full-funnel media mix
- Creative + CRO partnership
- SEO / lifecycle add-ons available
- Executive monthly readout
- Priority specialist team
- Quarterly growth roadmap
How we work
A proven process for every pound you spend
Audit & discover
We dig into your current marketing, competitors and customer — no guesswork, no cookie-cutter templates.
Strategy & build
We build Google, Meta or SEO roadmaps with clear targets tied to sales or leads — not just traffic.
Launch & optimise
We launch, monitor daily and optimise on real data — cutting what doesn’t work, scaling what does.
Report & scale
Transparent reporting on what budget delivered, then we scale the channels that are working.
Industries we've served
We know what converts in your industry
Category experience across retail, beauty, services and B2B — with playbooks tailored to how your buyers actually decide.
eCommerceBook a strategy call →
RetailBook a strategy call →
BeautyBook a strategy call →
Home servicesBook a strategy call →
HealthBook a strategy call →
B2B / TechBook a strategy call →
TravelBook a strategy call →
Real estateBook a strategy call →
EducationBook a strategy call →
HospitalityBook a strategy call →
ManufacturingBook a strategy call →
Professional servicesBook a strategy call →
Case studies
Real campaigns. Real revenue.
Selected engagements where media, creative and conversion worked as one system.
Campaign craft
Digital marketing built around KPIs that matter
Every programme is designed with clear objectives — awareness that feeds pipeline, creative that converts, and reporting that boards can trust.
- Performance & retail media
- Creative testing systems
- Lead generation funnels
- Brand & offer positioning
- Full-funnel strategy
Client love
Words from the people we build with
★★★★★“BFG doesn't do vanity dashboards. They tied every test to margin and made our paid channel actually scalable.”
★★★★★“The site rebuild paid for itself. Mobile conversion jumped and the team finally had a storefront they could grow.”
★★★★★“Strategy with teeth — clear priorities, fast execution, and reporting the board actually understands.”
FAQ
Questions before you get started?
How soon will I see results?
Paid ads typically show measurable results — leads, clicks or sales — within the first 2–4 weeks. SEO is a longer-term investment, usually 3–6 months for significant ranking movement, though it compounds over time.
What’s the minimum ad budget you recommend?
It depends on your industry and goals. During your free audit we’ll tell you honestly what budget makes sense before you spend anything.
Do you require long-term contracts?
We work month-to-month after an initial onboarding period so campaigns have room to optimise — no lock-in for the sake of it.
How do you report on performance?
Monthly reports plus live dashboards showing spend, leads, sales and contribution — so you always know what your budget delivered.
Do you work with businesses outside the UK?
Yes — we run campaigns internationally and tailor targeting, creative and landing experiences to each market.
Ready to grow?
Ready to turn ad spend into sales?
Get a free audit of your current marketing — or a full strategy if you're starting from scratch. No obligation.
- Reply within 1 business day
- Free 15-min strategy call
- Senior specialists only