Kiln · Homewares

Kiln Home

Lifecycle and SEO programme that turned seasonal spikes into durable demand.

Contemporary homewares arranged on a table

Challenge

Over-reliant on peak trading periods with weak retention economics.

Approach

Klaviyo flows, category content clusters and post-purchase journeys.

Outcomes

  • +41% LTV
  • +63% organic sessions
  • 22% of revenue from email

41% LTV lift
repeat customers

Contemporary homewares arranged on a table

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