1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help sites remember preferences, understand how pages are used, and support features such as analytics and advertising. Similar technologies include pixels, local storage and tags embedded in pages or emails.
2. How we use cookies
We use cookies and similar technologies to:
- Make our websites work and keep them secure
- Remember preferences and improve usability
- Understand traffic, performance and engagement
- Measure marketing campaigns and, where used, deliver more relevant ads
3. Types of cookies we may use
- Essential cookies — required for basic site functions such as navigation, security and load balancing. These cannot usually be switched off in our systems.
- Analytics cookies — help us understand how visitors use our sites (for example pages viewed and time on site) so we can improve content and experience.
- Functional cookies — remember choices you make (such as language or region) to provide a more personalised experience.
- Marketing cookies — used by us or partners (for example Meta Pixel or similar tools) to measure ad performance and, where permitted, show relevant advertising across platforms.
4. Third-party cookies
Some cookies are set by third parties that provide services on our behalf, such as analytics or advertising platforms. Those parties may collect information about your activity on our sites and elsewhere according to their own privacy policies. We do not control third-party cookies once they are set.
5. How long cookies last
Session cookies expire when you close your browser. Persistent cookies remain for a set period or until you delete them. Duration varies by cookie and purpose.
6. Managing cookies
You can control cookies in several ways:
- Browser settings — most browsers let you block or delete cookies. Check your browser’s help section for instructions.
- Platform tools — advertising networks often provide opt-out or preference centres for interest-based ads.
- Device settings — mobile operating systems may offer tracking or ad personalisation controls.
Blocking some cookies may affect how our websites function. Essential cookies are needed for core features to work.
7. Do Not Track
There is no consistent industry standard for responding to “Do Not Track” browser signals. We currently do not respond to those signals in a specialised way beyond the cookie and privacy controls described here.
8. Updates
We may update this Cookies Policy when our practices or the tools we use change. The “Last updated” date at the top of this page will be revised accordingly.
9. More information
For details on how we handle personal data more broadly, see our Privacy Policy. Questions can be sent to hello@bfgdigital.com.
BFG Digital — Belfast, Northern Ireland. Serving UK & Ireland.